Tulum has earned its spot as one of Mexico’s most talked-about destinations (and one of the most instagrammable), and for good reason. Nestled along the Riviera Maya, it blends barefoot luxury, eco-conscious resorts, jungle-meets-beach energy, and incredible food and wellness experiences that keep travelers coming back again and again.
But here’s something most people don’t realize before they book:
Not all resorts with “Tulum” in the name are actually in Tulum.
In fact, many are 30–60 minutes away from the beachy, boho heart of the town and closer to Akumal or even Playa del Carmen. That’s why working with a trusted travel advisor (hi, that’s me) makes such a difference. I help clients skip the confusion and make sure you land exactly where you want to be.
So, if you’re dreaming of Tulum, here’s what you need to know:
Disclosure: Included in this blog post are affiliate links, which means I may earn a commission if you make a purchase, at no extra cost to you.
What To Do in Tulum
Tulum isn’t just about lying on the beach (though you can do a lot of that too). Here are a few must-do activities:
Explore the Tulum Ruins
Perched on a cliff overlooking the Caribbean, these are the only beachfront Mayan ruins, and they’re stunning at sunrise.
Tulum’s original name was “Zamá,” meaning “Place of the Dawning Sun”, and it totally fits, since the ruins face east toward the Caribbean, catching some of the most spectacular sunrises in Mexico.
Beach Club Hopping
Places like Papaya Playa Project, Casa Malca, and Nomade offer day passes to enjoy the scene, sip cocktails, and catch some rays in style.
Take a Jungle Yoga Class
Wellness is woven into the vibe of Tulum. You’ll find beautiful open-air studios and retreats offering everything from vinyasa flow to cacao ceremonies.
Visit the Sian Ka’an Biosphere Reserve
For nature lovers, this UNESCO site south of Tulum is home to dolphins, manatees, turtles, and incredible birdlife—best explored by boat.
Swim in Cenotes
Tulum is surrounded by freshwater cenotes, natural swimming holes formed by collapsed cave systems. Top picks: Cenote Calavera, Gran Cenote, and Cenote Dos Ojos.
Where to Stay: Hotel Spotlight on
Jashita Tulum
Tulum is full of boutique hotels, but Jashita is in a league of its own.
Set on tranquil Soliman Bay, about 15 minutes north of Tulum town, Jashita offers pure serenity. It’s small, exclusive, and built for true rest and relaxation. Think: yoga by the water, paddleboarding in calm blue waters, and incredible on-site dining at Pascale.
Why I loved it:
Jashita is not for the party crowd. It’s peaceful, luxurious, and intimate. The service is attentive but never intrusive, and the setting feels like your own private slice of paradise.
Who it’s best for:
Couples, honeymooners, solo travelers, and wellness seekers who want peace and privacy in a beautiful, natural setting.
Where to Eat in Tulum
Tulum’s food scene is vibrant, creative, and globally inspired. Tulum is not known for its all-inclusives like you may be used to seeing in the Riviera Maya. Most resorts offer what is called a European Plan. Being in Tulum, this is a much better option because there are so many amazing places to sit down and have a meal. A few standout spots:
- Hartwood – Wood-fired, sustainable cuisine that changes daily
- Arca – Elevated jungle dining with a focus on local flavors
- Raw Love – Instagram-worthy smoothies, raw bowls, and vegan treats
- Matcha Mama – A Tulum icon (get the smoothie bowl in a coconut!)
- Gitano – Mezcal cocktails, vibey music, and stylish jungle decor
Reservations are highly recommended, especially during peak season.
The “Tulum” Hotel Trap to Avoid
Here’s the deal: there are dozens of hotels with “Tulum” in their name that aren’t actually in the heart of Tulum or anywhere near the famous beaches.
Many are located off the highway, in different towns, or even near Playa del Carmen or Cancun. That’s where working with a travel advisor saves you from disappointment.
I know the geography, I’ve seen these hotels firsthand, and I make sure my clients know exactly what to expect. No surprise cab rides or wrong-side-of-town moments.
Best Time to Go
- High Season: December–April (less rain, higher prices, festive energy)
- Shoulder Season: May–early July and late October–November (great mix of good weather + better rates)
- Rainy Season: August–October (expect occasional storms, but also lush jungle vibes and deals)
Final Tips
- Bring pesos for tips and small purchases—many places are cash only.
- Pack biodegradable sunscreen (many cenotes require it).
- Consider renting a bike or hiring a driver—Tulum traffic and parking can be tricky.
- Want a wellness-focused trip? I can pair yoga classes, cenote swims, spa days, and nourishing meals into one seamless itinerary.
Let’s Plan Your Tulum Getaway
Whether you want eco-luxury, beachy fun, or a mix of both, I’ll match you with the perfect resort, handle all the details, and make sure you experience the real Tulum.
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Happy Travels,
Shannon Schneider